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TikTok Shop's Impact on MLM: Conversion Rates and Cautionary Tales
Compensation plan restructuring has accelerated. Several top-tier companies have modified their compensation schemes in the past 12 months, typically aiming to motivate active distributors while filtering out passive "fr
WhatsApp Business API for Network Marketers: Power Tool or Spam Risk?
The shift to digital channels is irreversible. TikTok Shop, Instagram Shopping, and WhatsApp Business API now account for 30-40% of sales among top MLM companies, and the share is growing rapidly. The question is no long
How to Recruit Gen Z: A Data-Driven TikTok Playbook for MLM Leaders
Looking forward, the most likely scenario is bifurcation: a small number of well-capitalized, compliance-mature global players continue to grow, while regional and niche players either find defensible specialty positions
AI Sales Assistants in MLM: The 2026 State of the Field
Regulatory tightening has become a defining theme of 2026. The EU's Direct Selling Directive transposition is now binding across all 27 member states, including the so-called "70% rule" — distributors must derive at leas