Epixel's 2026 Top 100 Direct Selling Ranking: Amway Leads, Zinzino Tops Growth Table
MLM software developer Epixel MLM Software has published its 2026 list of the world's top 100 network marketing and direct selling companies, ranked on 2025 and 2024 revenue, market presence and growth rate. Amway holds the top position, while Sweden's Zinzino posts the steepest growth in the field.
Amway retains the lead as the top five hold steady
Epixel MLM Software, a developer of MLM software, has released its 2026 ranking of the world's top 100 network marketing and direct selling companies. The methodology draws on companies' 2025 and 2024 revenue figures, their market presence and their rate of growth.
Amway (USA, founded 1959) occupies first place with 2025 revenue of USD 7,300 million, a 1% decline from USD 7,400 million in 2024. Herbalife (USA, 1980) ranks second with USD 5,038 million and growth of 1%, followed by Germany's Vorwerk (1883) in third with USD 4,900 million and growth of 20%.
eXp Realty (USA, 2009) takes fourth place with USD 4,800 million and 5% growth, while Natura & Co (Brazil, 1969) rounds out the top five with USD 4,350 million and 4% growth. At the other end of the table, Sunrider International (USA, 1982) closes the list in 100th position with USD 236 million in revenue.
Zinzino heads the growth ranking
Ranked by growth rate rather than absolute revenue, the picture changes considerably. Sweden's Zinzino (founded 2005) leads with 80% growth, moving from USD 202 million to USD 363 million.
Malaysia-based OlyLife (founded 2022) is second with 60% growth, rising from USD 250 million to USD 400 million. The Real Brokerage (USA, 2014) is third at 59%, up from USD 1,260 million to USD 2,000 million, and Sunrun (USA, 2007) fourth at 45%, climbing from USD 2,037 million to USD 2,957 million.
Turkey's Farmasi (founded 2003) completes the growth top five with 42%, expanding from USD 429 million to USD 610 million.
A US-heavy list with broad geographic spread
According to Epixel's analysis, roughly 54% of the top 100 companies are headquartered in the United States, underlining the continued weight of the US market in the sector's upper tier.
Beyond the US, the list features companies from Germany, South Korea, China, Brazil, Peru, Mexico, Malaysia, Turkey, Italy, Sweden and Russia, indicating that the industry's largest players are distributed across several continents.
The contrast between the revenue table and the growth table is notable: the companies driving the fastest percentage increases, including entrants founded as recently as 2022, sit well outside the revenue top five, while the largest firms by turnover recorded single-digit changes or, in Amway's case, a slight decline.
