Sipology, formerly Steeped Tea, shuts down after 18 years
The Canadian direct selling company built on loose-leaf tea and home gatherings has ceased operations, with founders Tonia and Hatem Jahshan citing financial reasons in a message to consultants. Online orders have been halted immediately and the company says it cannot pay outstanding commissions.
Word of the closure came from consultants, not the company
Sipology, the Canadian direct selling company formerly known as Steeped Tea, has closed its doors. News of the shutdown surfaced on 20 April 2026, when independent Sipology consultants shared a message about the closure publicly on social media.
According to those posts, founders Tonia Jahshan and Hatem Jahshan informed the sales field of the decision in a message, citing financial reasons. The company said online orders had been halted with immediate effect, and that because of its financial position it is unable to make commission payments.
The official US website became unreachable after the closure. At the time the news broke, no formal corporate statement had been issued; the available information rests entirely on the message sent to consultants and the social media posts that followed. It is also unclear whether the closure affects Sipology's manufacturing and retail activities.
From Ancaster kitchen table to Dragons' Den
The business was founded as Steeped Tea by Tonia Jahshan and her husband Hatem Jahshan, with headquarters in Ancaster, Ontario. Accounts of the founding date differ, with the company's start placed in 2008 by some sources and in 2006 by others.
The turning point came in 2012, when the Jahshans presented the venture on Dragons' Den, the Canadian counterpart of Shark Tank. The appearance brought growth to the company. In 2018 the brand was renamed Sipology.
The model centred on loose-leaf teas, matcha and tea accessories, sold through a community-based approach built around home gatherings.
An abrupt end for the field
The shutdown brings 18 years of operation to a close and has created a difficult situation for many consultants and customers, particularly given the halt to commission payments and the sudden stop to online ordering.
With no formal company communication available as the story emerged, questions remain about how outstanding obligations to the sales field will be handled, and about the fate of the company's other lines of business.
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